The person organizations call in their highest-stakes moments.
I am a communications, brand, marketing, and reputation executive with more than twenty years of C-suite and senior leadership across entertainment, fashion, higher education, sports, law, and advocacy. I have led communications and marketing for a $45M national platform through sustained public scrutiny, coordinated rapid response involving the White House, launched and repositioned brands, and helped organizations recover after the damage was already public. Crisis is where I do my most consequential work.
The work taught me one thing above all: communication is more psychological than methodological. Frameworks are useful. People are decisive. The leaders and organizations that win are the ones who know what is true about themselves and can say it clearly, especially under pressure.
Brand is where that shows up over time. I have launched brands, repositioned them as political and regulatory conditions shifted, and rebuilt them after the damage was public. A brand holds when the organization knows what it stands for and says the same thing in every room, and that gets harder, not easier, as more of the work moves through machines.
Today, I lead at the CCO, CMO, and Chief Brand Officer level, including fractional leadership through SB Communications. I work with AI daily, and that experience has sharpened my view of what communications leadership now requires. The job reaches beyond messages. It includes how organizations decide what AI is allowed to do, where human judgment stays in control, who owns the risk, and how the brand stays recognizable as more work moves through machines. I am most effective when the stakes are high, the path is unclear, and leadership needs someone who sees the whole picture and tells the truth about it.