SB Communications

SB Communications is my consulting practice. I serve as fractional CCO, CMO, or Chief Brand Officer for organizations that need senior communications leadership without a full-time hire, and as counsel to leaders facing crisis, transition, or reinvention.

Fractional Leadership
Senior leadership, embedded. Strategy, team direction, and executive counsel at the level of a C-suite hire, scoped to what you need.

Brand and Narrative
Brand identity through launch, repositioning, and transition, including the moments when political and regulatory conditions shift under it. Positioning, messaging, and executive and founder brands. What has to stay constant when AI is producing the words, so the organization stays recognizable and hard to mischaracterize.

Crisis and Reputation
Preparation and response. An honest read of the situation, a plan you can execute, and a steady hand in the room.

AI and the Communications Function
Counsel for CEOs and communications leaders on what AI changes inside the function, from operating model and decision rights to roles, governance, risk, and voice. I help leaders determine what work belongs with people, what belongs with AI, where human judgment stays essential, and how to change the function without losing institutional knowledge or trust.

Engagements are senior, hands-on, and selective. Everything starts with a conversation: bring the situation, and I will bring an honest read.